DNB Carnegie acted as sole financial adviser to Rite Ventures and other owners of Puhdistamo in connection with the sale to PK Consumer Health, a portfolio company of Avista Healthcare Partners and Damier Group.
Puhdistamo is a Finnish wellness company founded in 2009 and Finland’s best-known wellness brand. The company is particularly known for its high-quality nutritional supplements, sports nutrition products, and functional beverages. Puhdistamo’s products are widely available in grocery stores, online stores, health stores, and pharmacies. Alongside the domestic brand, Puhdistamo, the company launched its international brand, Pureness in 2020 as it expanded into the Swedish market.